, Columnist
Forever 21's Woes Show Fast Fashion's Limits
A once formidable retail niche is falling behind for a variety of reasons.
Forever 21’s troubles are fast fashion’s, too.
Photographer: Jeenah Moon/BloombergThis article is for subscribers only.
Forever 21 Inc. has learned the hard way that the allegiance of teen shoppers is anything but everlasting.
The fast-fashion retailer filed for bankruptcy late Sunday, saying it has obtained $350 million in financing to help it stay afloat. The company said it plans to close most of its Asian and European stores in order to focus on its core business in North America.