Kanishka Garg’s Post

Hi Everyone We are looking for a sharp individual who could join Salty as an e-commerce product manager We are in pursuit of providing the best experience to our customers which requires extensive planning and management of our website, app, and other channels The role would require planning the product roadmap and working with different stakeholders for product development The role would require at least 1 year of similar work experience with a logical bent of mind Being from computer science background is a big plus, but not mandatory If this sounds interesting, then please feel free to fill out the form from the link below #hiring #urgenthiring

Thank you for the kind words Fun fact: We've done more than 2L orders so far 🤞

Elections are in full swing and what could be a better marketing lesson than studying the campaigns of the biggest political parties in India - Bhartiya Janta Party (BJP) and Indian National Congress The data of their performance marketing campaigns is just mind-blowing 🤯 BJP Main Account: - 32000+ Ads created in the last 30 days 😱 - 12 crore spent on Facebook alone - Deep creative personalization based on type (image, video etc), language and content type (their past work, speeches by PM, urging people to vote etc) - Not just state and city, but 1000s of ads running at each pin code level (some pin codes in Rajkot have 900 ads running) - While Gujarat pin codes have more ads, Hyderabad, Mumbai and Bangalore have higher spend - All ads have broad interest and audience targeting (meaning they are targeting literally every breathing person XD) Congress Main Account: - Only 425 ads were live in the last 30 days - 7 crores spent (~60% of BJP) - Let alone pincode, but not even much city-level targeting. Big campaigns with major spending are running with state-level targeting (Meaning everyone in a state will see the same ad) - While they do have broad targeting, they also have a lot of ads targeting people with an interest in agricultural-related things (farms, fields, crops) showing a clear focus on rural and agricultural dependant households While I am not sure how the election results would pan out, but clearly with such insanely extensive targeting and just the sheer volume of ads and creatives, BJP takes the point when it comes to digital advertising What do you think? Please note: All this data is just from their main pages (They have multiple state pages and other accounts that also run ads) #elections #marketing

New opening alert Know anyone who might be interested? #hiring #urgenthiring

Hi Folks, We are expanding our team and are looking to hire senior folks in our Marketing team Positions open: - Lead Performance Marketing Manager - Handling Facebook and Google Ads among other acquisition channels - Lead Retention Marketing Manager - Handling CRM platform and managing retention campaigns (SMS, email, Whatsapp, Push etc) Requirements: - 4+ years of relevant experience (Important) - In Office role in Delhi NCR - Remuneration - Based on experience How to Apply: - Links in the comments section Would truly appreciate it if you have any referrals #hiring #urgenthiring

3 months notice period You wait for 2.5 months and then candidate changes his mind OR Candidate for a senior role says he can't join 2 days before joining Both has happened with us! They say it's tough for job seekers, but little is said about difficulties faced by early stage startups while hiring key personnel Any ideas what should be done in such cases? #d2c #hiring

Zip Zip Zoom! Your accessories store Salty is now Live on Blinkit! For all your last-minute accessory needs, get Salty products at your doorstep within 10 minutes We're going live in Delhi, Kolkata, Bangalore, Hyderabad and Mumbai Partnerships like this one bolsters our vision to become the go-to accessory brand Onwards and Upwards 🚀 Sonaal Goel Twishaa Gupta #D2C #D2CIndia

Hi Fam! As Salty is expanding, we are looking to onboard people in our core team for certain strategic roles! If E-commerce is your thing, and fashion excites you, then Salty might be a good fit Open Roles: 1. Lead performance marketer 2. Brand Manager 3. Video Content Creator I am attaching a link to the Job description for the above 3 roles in the comment section I can assure you of an exciting growth journey and an up-close experience in scaling a brand Please Note: Our pay budget is flexible based on experience and we're not looking for agencies at the moment Do tag in case you know anyone 🙏 #hiring #immediatehiring #d2cbrands

Salty made the list! 🎉 What an honor to be enlisted under the 30 startups to watch by Inc42 Media Onwards and upwards 🚀 Sonaal Goel Twishaa Gupta #d2c #d2cbrands https://lnkd.in/dt4vAdnQ

Amazing opportunity for experienced folks!