But diversifying audio listenership has always been part of the business plan for companies like iHeartMedia, which has seen an increase in new female listenership by 95% in the last two years and 85% for its overall audience.

“This is not by accident, this has been a deliberate plan of ours to create more and better content for female listeners to come into this medium faster,” iHeartMedia’s chief executive officer Conal Byrne told Adweek. The company didn’t share specific listener numbers.

Female podcast listenership is growing across the audio industry, thanks to more flexible living and working routines.