10 Principles of Brand Management
3 min readFeb 15, 2022
Over the last few weeks, I’ve spent some time thinking about the core ideas and the principles that guide my work in strategy, branding, marketing, and revenue generation.
As I thought through these things, I thought about the Tom Roach piece on “marketing philosophy” and wanted to make some of the ideas more explicit for people to read and think of in their own right.
