Full text of "Words Gingrich Governed By"

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LANGUAGE: 

A KEY MECHANISM OF CONTROL 

As you know, one of the key points in the OOIPAG tapes is that 
"language matters." In the video "We are a Majority," Language is list- 
ed as a key mechanism of control used by a majority party, along with 
Agenda, Rules, Attitude and Learning. As the tapes have been used in 
training sessions across the country and mailed to candidates we have 
heard a plaintive plea: "I wish I could speak like Newt." 

That takes years of practice. But, we believe that you could have a Sig- 
nificant impact on your campaign and the way you communicate if we 
help a little. That is why we have created this list of words and phrases. 

This list is prepared so that you might have a directory of words to use 
in writing literature and mail, in preparing speeches, and in producing 
.electronic media. The words and phrases are powerful. Read them. 
Memorize as many as posssible. And remember that like any tool, 
these words will not help if they are not used. 

While the list could be the size of the latest "College Edition" dictionary, 
we have attempted to keep it small enough to be readily useful yet 
large enough to be broadly functional. The list is divided into two sec- 
tions: Optimistic Positive Governing words and phrases to help de- 
scribe your vision for the future of your community (your message) and 
Contrasting words to help you clearly define the policies and record of 
your opponent and the Democratic party. 

Please let us know if you have any other suggestions or additions. We 
would also like to know how you use the list. Call us at OTIPAG or 
write with your suggestions and comments. We may include them in 
the next tape mailing so that others can benefit from your knowledge 
and experience. 



Optimistic Positive Governing Words 

Use the list below to help define your campaign and your vision of public ser- 
vice. These words can help give extra power to your message. In addition, 
these words help develop the positive side of the contrast you should create 
with your opponent, giving your community something to vote for! 



share 


liberty 


peace 


change 


commitment 


rights 


opportunity 


principle (d) 


pioneer 


legacy 


unique 


proud / pride 


challenge 


duty 


building 


control 


• 

precious 


preserve 


truth 


premise 


pro- (issue) 


moral 


care (ing) 


flag, children, 


courage 


tough 


environment, 


reform 


listen 


reform 


prosperity 


learn 


workfare 


* 

crusade 


help 


eleminate good- 


movement 


lead 


• • * 

time in prison 


children 


• • 
vision 


strength 


ramiiy 


success 


choice / choose 


debate 


empower (ment) 


fair 


compete 


citizen 


protect 


active (ly) 


activist 


confident 


we / us / our 


mobilize 


incentive 


candid (ly) 


conflict 


hard work 


humane 


light 


initiative 


pristine 


dream 


common sense 


provide 


freedom 


passionate 



Contrasting Words 

Often we search hard for words to define our opponents. Sometimes we are 
hesitant to use contrast. Remember that creating a difference helps you. These 
are powerful words that can create a clear and easily understood contrast. Ap- 
ply these to the opponent, their record, proposals and their party. 



decay 

failure (fail) 
collapse (ing) 
deeper 
crisis 

urgent (cy) 
destructive 
destroy 
sick 

pathetic 
lie 

liberal 
they / them 
unionized 

bureaucracy 
"compassion" is 

not enough 
betray 

consequences 
limit (s) 
shallow 
traitors 

sensationalists 



endanger 

coercion 

hypocricy 

radical 

threaten 

devour 

waste 

corruption 

incompetent 

permissive 

attitude 
destructive 
impose 
self-serving 
greed 

ideological 

insecure 

anti - (issue) 
flag, family, 
childjobs 

pessimistic 

excuses 

intolerant 



stagnation 
welfare 
corrupt 
selfish 
insensitive 
status quo 
mandate (s) 
taxes 

spend (ing) 

shame 

disgrace 

punish (poor...) 

bizarre 

cynicism 

cheat 

steal 

abuse of power 

machine 

bosses 

obsolete 

criminal rights 

red tape 

patronage 



c 



> 



1 

I 



USE THIS LIST 



IN WRITING 



• Speeches 

• Direct mail 

• Brochures 

• Flyers 

• Newspaper ads 

• Electronic advertising 

• News releases 

• Door to door campaigning 



... Anywhere you need to talk about your 
campaign, your vision for a better community, 
and the new ideas* and approaches you represent!