Nuno Rocha

In our second edition of Profiles in Marketing Innovation (PIMI), we feature a #marketing leader who made a big career pivot … and landed in just the right place. Meet Natalia Sheehan: https://bit.ly/3BTmOxc #CareerGrowth #GenAI #Insights #PIMI

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Check out the interview with Javier Campo, VP of Commercial, Europe, Hospitality, Amadeus in Hospitality Ireland's digital magazine as he shares highlights from our recent survey on travel technology investment trends. "According to the research, across the sector, hoteliers are indicating an increase in investment in technology by 16% in the coming 12 months. This is compared to a 14% increase across the travel industry as a whole. It gives us a clear indication that hoteliers understand the value that technology and innovation can deliver, as they think about their overall objectives." Find the full article beginning on page 88: https://hubs.la/Q02G4_sb0

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"The travel 🧳 industry is an essential pillar of the 🇪🇺 economy – accounting for roughly 10% of GDP and a similar share of employment. In many aspects, our sector doesn’t get the attention it deserves from policymakers, yet it is a key driver of 🇪🇺 #competitiveness, a major source of service exports and a provider of local development all across our continent. In the aftermath of the EU elections, we are looking forward to a new set of priorities, and hope to see government policies better calibrated to empower hospitality SMEs in Europe. The first step, as ever, is knowledge. What is on the minds of European hoteliers? Has the sector fully recovered from the biggest slump in the history of #travel? Do international chain #hotels or local SME accommodations find themselve benefiting more from government actions? And what kinds of policies would they find most helpful?" Check out the latest op-ed from our Director of Public Affairs for EMEA, Inge Janssen, where she explores those questions in detail ⤵️

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BeSafe Group x RoomCloud.net: a winning partnership in Travel Tech 🚀 Who is RoomCloud? With 6,000+ clients in 102 countries and strong presence in Italy, France, Spain, and Latin America, RoomCloud provides: ✅ An advanced Channel Manager & Booking Engine to manage prices, availability, content, photos, and guest messages seamlessly. ✅ Integration with 200+ PMS and 400+ OTAs, ensuring unmatched connectivity. ✅ Multilingual solutions in 16 languages for global accessibility. ✅ Metasearch campaign management as partners of Google and trivago. This partnership aims to empower hoteliers with innovative tools to streamline operations, boost bookings, and reduce cancellations. #BeSafeGroup #RoomCloud #HospitalityTech #Insurtech #Innovation #Hotels

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With a solid brand strategy, you can quickly make decisions and reinforce your brand’s distinctiveness, desirability and authenticity. With Four Fin, getting an inspiring brand strategy doesn't have to be exhausting. Take a peek at our brand strategy process with Evan D. Shulman over on our blog The Deep End. https://lnkd.in/gVjXd_kw

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📈 Marketing teams across Europe all tell us the same thing: Creating quality content at scale was their biggest challenge in 2024. That's why we're opening our calendar in 2025 for select marketing specialists to tackle this head-on with our personalised AI Content Strategy Sessions. In a focused 30-minute consultation, we'll solve three critical content challenges with our AI Agent Nina: ✦ Crafting headlines that drive engagement ✦ Developing blog structures that convert ✦ Creating content strategies that scale This isn't a generic discussion - it's a hands-on session where we address your specific content challenges and implement solutions that work. Why are we doing this? Because once you see how we approach content challenges through technology, you'll understand why leading marketing teams are transforming their content operations with AIO. 🗓️ Interested? Book a session here to reserve your spot: https://lnkd.in/d-TEuwQY Limited slots available.

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Is AI Just a Fancy Buzzword or the Future of Marketing? 🤖 In a world where 80% of marketers believe that artificial intelligence will revolutionize their strategies, we're left asking: are we overestimating its impact? Let’s unpack this exciting yet complicated tool that has the potential to redefine our workflows and boost our bottom lines. Recent studies suggest that companies employing AI in marketing report a 30% increase in lead generation and a whopping 50% enhancement in customer engagement. Yet, are we daring to drift into expectation overdrive without a valid roadmap? Here are some key points to ponder: - 80% of marketers expect AI innovations will utterly transform their strategies. - 30% increase in lead generation reported by AI-using companies. - 50% reported improvements in customer engagement! 📈 So, folks, what's your take on AI in Marketing? Are we blindly chasing the future? Let us know in the comments! And don’t forget to follow Bernier Group for more insights like this. #Hospitality #Ecommerce #Retail #Commerce #Manufacturing #Logistics #Strategy #Innovation #Business #ArtificialIntelligence #AnniQ Bernier Group - AI applied and simple Let's talk 📧: hello@anniq.ai 🗨️: https://bit.ly/4dks76m 🏠: https://anniq.ai 📱: +44 7537 188583

“According to LinkedIn, nearly 73% of decision-makers say that an organization’s thought-leadership content is a more trustworthy basis for assessing its capabilities and competencies than its marketing materials and product sheets.” - Nicola Agius via MarTech https://zurl.co/G5HO #marketingprofs #b2bmarketing #growthmarketing #demandgen #leadgeneration #saasmarketing

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Unveiling PlanPilot AI: Pioneering a Tech Revolution for Group Planners We're excited to announce the unveiling of PlanPilot, an AI-driven tool designed to revolutionize group travel and event planning. PlanPilot streamlines the RFP process, automating communication and proposal generation, drastically reducing manual efforts and increasing efficiency. 🔍 Efficiency & Accuracy Boosted Early tests show a 64% cut in proposal processing time and a 35% increase in accuracy—meaning faster, sharper, and more reliable planning. 🤖 Advanced AI Technology PlanPilot's sophisticated AI seamlessly manages interactions, ensuring every detail is perfect, enabling planners to focus on higher-value tasks and expand their client base without extra overhead. 📅 Don’t Miss Our Live Virtual Event! Join us on June 19th to witness PlanPilot in action and discover how Reposite's AI is reshaping travel & event planning. 🔗 Learn more and register now: https://lnkd.in/e_rDkfxH #AI #EventPlanning #Innovation #TravelTech

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In our “2024 B2B Marketing Outlook for Europe” we found connections between authenticity, confidence, and positive performance. ✔️42% of European marketers expect significant budget increases this year ✔️56% are extremely confident in their data strategy ✔️56% expect a revenue increase in 2024 How do you compare to your B2B peers? Read more here 👇 https://lnkd.in/eW3qBsMQ #EuropeanData #B2Bmarketing

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Recognizing a need for a transformative solution, Tripadvisor embarked on an ambitious journey to maintain a consistent, high-quality customer experience across its numerous subsidiaries while managing explosive growth. 📈 Implementing NICE CXone Mpower proved to be a masterclass in efficiency and strategic execution. With a new CX platform, powered by intelligent automation, Tripadvisor slashed administrative tasks and accelerated new user creation by an astounding 63%. Read more about agents and AI working together for exceptional CX: https://bit.ly/4exxm3i #CustomerExperience #ArtificialIntelligence

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❗ 9 in 10 (!) #marketers say input from #policy professionals is more important than ever. Today at Global Marketer Week, we released research long in the making, based on 25 years of best practice at WFA: a 'Framework for Positive Marketing Behaviours'. This research shows that global marketers want even more collaboration from their policy colleagues, particularly when it comes to #sustainability, #brandpurpose and #reputation & #riskmanagement. The goal of this framework is to foster more #collaboration between both functions around key issues like green claims, responsible media governance, AI & tech, DEI influencer marketing and marketing to children. 👉 WFA members can download the research here: https://bit.ly/4bgadkg. Will Gilroy Gabrielle Robitaille Jon Baldwin Quintanilla Laura Baeyens Robert Dreblow Matt Green Stephan Loerke Camelia Cristache-Podgorean Rebecka Allén Sara Fornasiero Delaney Goodwin Robert Rakowitz #GMW24 #GlobalMarketing #BetterMarketing

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Travelers Feeling Disillusioned About Sustainable Travel – Booking.com Survey Reveals A recent global sustainability survey conducted by Booking.com has uncovered a growing sense of weariness and disillusionment among travelers when it comes to sustainable travel practices. The survey, which gathered insights from over 31,000 respondents across 34 countries, paints a complex picture of the current state of sustainable travel. https://lnkd.in/gcpTBUXU #sustainabletravel #sustainability #travel #travelnews #travelandtourism #tourismindustry #travelindustry #hoteliers #hospitality #travelsurvey #traveldata

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Transforming a brand can transform a business. 🌟 We're proud to be part of the Partners in Aviation journey! #ClientSuccess #BrandTransformation #MarketingSuccess

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The results are out! How a battery helps a remote to operate the tv & change channels, just like that your poll votes help us to operate the growth of a challenge that a marketer faces towards campaign performances. Digital marketing in B2B companies helps analyze the challenges better. Check out the results of our latest poll! #digitalpoll #digitalmarketing #digitalmarketingservices #campaignperformance #B2Bmarketing #B2Bdigitalgrowth #b2bdigitalmarketing #b2bchallenge #b2bcampaigns

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The secret to improving your brand performance in multiple regions is… ✨Using a KPI as a compass to guide your efforts and measure your success.✨ How else would you know your current status and whether your strategies are paying off? Melis Celebi, Global Brand Manager at Videojet Technologies, knew that even for a leading company, finding such a compass was essential for their brand growth. That’s why Melis and her team picked Share of Voice as their brand compass to: 💫 Benchmark against the competition in different regions  💫 Evaluate Videojet’s current brand performance  💫 Track the results of their marketing and content activities To measure Videojet’s Share of Voice easily and accurately, Melis’ team uses the Mentionlytics platform. Want to learn how Share of Voice has helped Videojet increase brand performance and create data-driven strategies that work?   Take a look! 👇 #brandperformance #brandgrowth #casestudy

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